Branding
scaling the wall POdcast rebrand
Scaling the Wall is a Cyber Security Journey Podcast, hosted by Will Brooks (of UKON). The team was looking for a new look. A rebrand that could easily sit under the larger UKON branding.
Client: UKON
Nurture Veterinary Clinic
The project began with the creation of a dynamic brand identity for a veterinary consulting business, blending vibrant purples and greens with a clean, professional font. The design centered around integrating paw prints with lavender, crafting a distinctive and memorable logo. Looking ahead, the client will require business cards and a fully branded website to maintain visual consistency across all platforms.
I initiated the process with a series of hand-drawn sketches, allowing the client to refine her preferences. While the original concept leaned towards naturalistic hues, the client ultimately gravitated towards a more eye-catching neon palette. After exploring various design directions, I provided a curated selection of font pairings and logomark options, enabling her to confidently choose the final, standout design.
