Branding
skinfreak
Skinfreak is a modern skincare brand designed for Gen Z consumers who value effective ingredients, thoughtful design, and authenticity over perfection. This campaign introduces Skinfreak as a brand that feels equally at home on a bathroom counter or in a travel bag. It brings nature-inspired skincare with elevated contemporary design. Unlike traditional botanical skincare brands that lean heavily into apothecary or luxury spa aesthetics, skinfreak reimagines plant-powered skincare through a clean, editorial lens. The visual identity combines soft desert landscapes, modern packaging, tactile materials, and optimistic photography to create a brand that feels approachable, premium, and effortlessly cool.
Client: Personal Project
Scaling the Wall Podcast Rebrand
Scaling the Wall is a Cyber Security Journey Podcast, hosted by Will Brooks (of UKON). The team was looking for a new look. A rebrand that could easily sit under the larger UKON branding.
Client: UKON
Nurture Veterinary Clinic
The project began with the creation of a dynamic brand identity for a veterinary consulting business, blending vibrant purples and greens with a clean, professional font. The design centered around integrating paw prints with lavender, crafting a distinctive and memorable logo. Looking ahead, the client will require business cards and a fully branded website to maintain visual consistency across all platforms.
I initiated the process with a series of hand-drawn sketches, allowing the client to refine her preferences. While the original concept leaned towards naturalistic hues, the client ultimately gravitated towards a more eye-catching neon palette. After exploring various design directions, I provided a curated selection of font pairings and logomark options, enabling her to confidently choose the final, standout design.
Client: Cassidy Abrahamson
