illustration
bOOK illustrations - Hootch the hollywood dog
I created illustrations for the children’s book Hootch the Hollywood Dog in Photoshop.
When Hootch, the family boston terrier goes missing, two siblings are left to pick up the pieces. A brother and sister must work together and go on a series of adventures to find their dog while keeping Mom at bay.
character design / visdev
This is a compilation of work I did for two classes: Character Design and Visual Development (for animation)
brand illustrations
I was tasked with exploring an illustration style for the Promenade branding.
These are a couple of the initial style tests.
Client: Promenade Group
More explorations here - trying to figure out what things like infographics and simple spot illustrations would look like in this proposed branding.
careers webpage hero illustration
Promenade Group needed a hero illustration that could anchor their Careers page and communicate what it actually felt like to work there. Working in Photoshop and Figma, I developed a custom illustration that wove together the company's two worlds: the small business owners they serve and the tech-driven team behind the platform. Elements like online shopping carts, local storefronts, computers, and Slack notifications were layered together into a single cohesive scene that captured both the product mission and the employee experience. The result was a bespoke, brand-native illustration that became the visual centerpiece of their hiring funnel.
Client: Promenade Group
LOCAL PET STORES ILLUSTRATION + other ‘local’ imagery
I created an image of a storefront for an ebook and the marketing team wanted to reuse that image in other ways. One is focused on attracting local pet stores to joining Promenade Group so that they could keep up with big box retailers like PetSmart. Another is representing how different local shops can receive different reviews from their customers. The last one is a sad restaurant owner who is losing money when carrying out his orders!
Client: Promenade Group
website spot illustrations
Spot illustrations created for various product info webpages.
Client: Promenade Group
restaurant/delivery illustrations for emails
Illustrations for emails related to liquor store orders and delivery.
Client: Promenade Group (Swigg)
dig-in sales deck spot illustrations
Illustrations for sales decks related to selling to local restaurant owners.
Client: Promenade Group (Dig-In)
Illustrations for B2B Emails
Illustrations for emails related to selling to local restaurant owners.
Client: Promenade Group (Dig-In)
animated ad illustrations
Client: Promenade Group (BloomNation)
point of sale style illustrations for website
Illustrations created to go on the BloomNation website
Client: Promenade Group (BloomNation)
Digital pdf illustrations
Spot illustrations created for a digital PDF focused on marketing towards local liquor stores.
Client: Promenade Group (Swigg)
Floral themed HOROSCOPE illustrations
Conceptualized and illustrated an original zodiac floral series for Promenade Group, bringing Cancer, Libra, Gemini, and Scorpio to life as part of a targeted email campaign designed to inspire customers and boost floral bouquet sales.
Client: Promenade Group (BloomNation)
ad illustrations
The Woman with the Cash started as a single illustration for an ad campaign targeting local restaurant owners. The ad concept performed so well that the marketing team asked me to create variations for three additional verticals: liquor, pet stores, and flower shops. For each version, I adapted the character's color palette, props, and setting while keeping the same illustrative style and energy consistent across the series. What began as one illustration asset became a four-part campaign that showed how a strong visual character can connect with audiences across multiple brands.
Client: Promenade Group
spot illustrations
Partnered directly with the founder of Crave Naturals to develop a series of custom spot illustrations demonstrating the hairbrush in use. Each illustration featured original characters designed from scratch, with the full brand color palette woven throughout to ensure the work felt native to the brand, not generic. The result was a cohesive, on-brand illustration set that brought the product to life in a way photography alone couldn't.
Client: Crave Naturals
New PRODUCT feature announcement Email GIF
BloomNation needed a way to launch their new tiered product feature to florists across their network. I designed an animated GIF that brought all three arrangement tiers to life visually, Standard, Deluxe, and Premium, making the value difference immediately clear at a glance. The animation was deployed in the official feature launch email sent to BloomNation's entire florist base.
Client: Promenade Group (BloomNation)
